Andrea Radrizzani has welcomed digital sports media giant DAZN to Leeds as the firm prepares to move into a purpose-built headquarters in the city.
Writing on his personal Twitter account, the Leeds United owner extended open arms to the company and said he looking forward to a “catch up soon at Elland Road”.
Welcome to Leeds @daznglobal catch up soon at Elland Road @LUFC ?? https://t.co/YaDMcVLFP3
— Andrea Radrizzani (@andrearadri) January 21, 2019
OPINION
When Leeds fans saw a tweet from their owner pop up on their timelines starting with the words, ‘Welcome to Leeds’ they could be forgiven for thinking Radrizzani might be announcing an exciting new signing. Sadly not, from their perspective. However, the arrival into the city of a rapidly growing media firm could be useful for the club in the medium and long term. There is a growing sense that Leeds the football club and the city are on the march. With 3,000 employees divided across a number of offices in the UK and overseas, DAZN is growing rapidly. As Radrizzani has found with his own Eleven Sports digital media company this season, that does not always equate to financial success. But Leeds need valuable commercial partners who can help their own growth, especially as they look to take the huge step from the Championship to the Premier League.