Football has always been a bit of a Luddite compared to some of it’s many sporting counterparts. Cricket and Tennis, for example, adopted Hawk-Eye technology over a decade ago, whilst Rugby matches can’t seem to last ten minutes without referring to the video referee. In fact, they all probably have a very mean chuckle about it behind Football’s back.
But in recent years, the beautiful game has at least attempted to accept some modern practices. The Frank Lampard ball-over-the-line debacle at the 2010 World Cup eventually lead to the introduction of goal-line technology in the Premier League at the start of the 2013/14 season, and last summer’s World Cup in Brazil witnessed the snazziest piece of kit yet – the mystical ‘vanishing spray’, so almighty even the greatest footballers in the world daren’t question it’s ability to mark exactly ten yards from any given free kick.
Well, now Pepsi Max have unearthed the latest phase in footballing technology. No, not the long-awaited jet-pack footy boot – Drone Football. That’s right folks, state of the art projectors and a shed load of LED lights – is now being called upon to bring the beautiful game to a whole new level.
Pepsi Max surprised a group of footballers in Barcelona by transforming their local pitch into an incredible, interactive football arena. Using drones, advanced projection technology and over 30,000 programmable LED lights they created a football experience unlike any other.
This gives the phrase ‘kick-about in the park’ a whole new meaning.
Sponsored by Pepsi