Tottenham chairman Daniel Levy is “optimistic” the club will secure a £20million-a-year naming rights deal, according to the Sun.
The newspaper claim the Spurs chief “is turning the screw on his commercial department” to find a company willing to be associated with the new White Hart Lane stadium.
The Sun report Levy is confident firms will be keen to meet his asking price for naming rights now that the 62,000-seater venue is just weeks away from completion.
OPINION
With the gleaming new stadium all but done, and the builders putting in the finishing touches before signing it off, the pressure is on Spurs’ commercial department to maximise its revenue streams. Levy, as ever, is calling the shots and attempting to extract every possible penny out of the venue which secures the club’s future for generations to come. The chairman has held out for years for a £20million-a-year naming rights deal, believing it is possible even in a difficult market. Others are not convinced, claiming it is just not worth that. Given that a naming deal is now extremely unlikely before the stadium opens, which is likely to be December or January, for its first match, the venue is set to be temporarily be called the Tottenham Hotspur Stadium. Fans will just call it plain old White Hart Lane, no doubt. It is adjacent to the club’s historic home, after all.