Newcastle United

Newcastle United: George Caulkin reveals Saudi Arabia trip generated big profit

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George Caulkin has revealed on the Pod on the Tyne podcast that Newcastle United’s midseason break to Saudi Arabia helped the club make a healthy profit.

Newcastle made a well-documented trip to Saudi Arabia over the winter, their second time visiting the country since being bought by PIF, as Eddie Howe looked to keep his players fit and ready to play once club football resumed.

While out there, Newcastle played a friendly which they won 5-0 and also announced some new sponsorship deals, which shows the trip was good from both a footballing perspective and a business point of view landing new sponsorship deals.

Caulkin has been speaking about how the trip and new sponsorship deals allowed the club to turn a profit heading into the January transfer window.

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(29:55) “I’m told they made money from their trip to Saudi, so that’s good and we know about little bits and bobs of a sponsorship they took to kind of get there and then had over there, so that’s good.”

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Newcastle’s CEO Darren Eales has previously spoken about how the Magpies having PIF as the club’s new owners means they can open the door to a lot more commercial opportunities, and this certainly will include new sponsorship deals.

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It has been reported that Newcastle have indeed cut short their deal with front-of-short sponsor FUN88 as PIF look to make a big splash on that front ahead of the 2023/24 season as that could certainly boost any future transfer budgets.

Caulkin spoke about a new sponsor that Newcastle took out to Saudi which was the club partnering up with SAUDIA who flew the squad to and from the Middle East, which will have only helped their budgets moving forward, as well as increasing their brand name out in the country.

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