Newcastle United

Newcastle United: Magpies tipped to announce ‘Saudia’ front-of-shirt sponsorship deal

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Finance guru Doctor Dan Plumley has backed Newcastle United to name ‘Saudia’ as their new shirt sponsor. 

Eddie Howe and his side are preparing for a trip to the home of their new owners in Saudi Arabia for a warm-weather training camp.

The club have announced that they have partnered with Saudi Airlines ahead of the visit and will be sponsored by Saudia for the week-long venture.

Noon.com, part-owned by Magpies owners PIF, already sponsors the sleeves of the Toon’s jerseys and Plumley believes that a permanent front-of-shirt sponsor deal with Saudia could be in the offing.

He told Football Insider: “It seems like they are testing the waters for further deals in the region.

“You can see this with the new deal to sponsor the tour. There are a lot of big airlines that have got shirt deals with the biggest European clubs.

“It’s highly likely, I would suggest, that this deal will come back around in a bigger and bolder format further down the line.

“Again, it’s about starting small but then making deals like this part of a much bigger play in the wider scheme of things.

“It’s likely we see this type of sponsor as front-of-shirt sponsors in the future given the links aviation firms have to other big clubs.“

TIF Thoughts on Plumley’s comments…

Would you be OK with St James' Park getting a sponsor?

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The Chronicle reported back in October that the Tyneside club are hoping to end their agreement with current shirt sponsors Fun88 a year early at the end of the season.

It is only worth £7m per annum to the club and PIF were said shocked by the budget deals that the previous regime had cut.

Newcastle spent over £120m in the summer but journalist George Caulkin said this week on the Pod on the Tyne that the Toon are “close to their FFP limitations” and bolstering their off-field partnerships weren’t certainly go a long way in enhancing what they can do on it and this could be a positive sign for the north-east outfit moving forward.

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