Alasdair Gold has claimed that nothing is advanced when it comes to the naming rights of Tottenham Hotspur’s stadium.
Reports have emerged recently suggesting that a deal was in the works between Spurs and tech giant Google to acquire the naming rights to their very impressive and modern stadium with the club still yet to strike up a lucrative deal despite opening the stadium in 2019.
Selling the naming rights appears to be the trend right now for clubs looking to bring in more money with Newcastle United also looking to do the same at St James’ Park, but Tottenham are seemingly not close to agreeing a deal with any company, according to Gold.
Journalist Gold has claimed on his YouTube channel that Spurs are not in any advanced talks when it comes to landing a sponsorship deal for the naming rights of their ground.
Do Spurs needs to sell their stadium naming rights?
Yes!
No!
(1:00:25) “On the Google talks it’s another name, it’s another one of the companies that Spurs have spoken to over the years since the stadium opened. I’m still told the same, nothing close at the moment, as you were was kind of the expression I was told from a few people within the club.”
TIF Thoughts on Spurs’ potential sponsorship talks…
It will likely be mixed views within the Spurs fanbase on the news that nothing is advanced as some will see it as a lot of money to be missing out on, but others won’t want to have a company attach their name to the Tottenham Hotspur Stadium.
However, money is usually the be-all and end-all of success in football, so if Spurs could land a lucrative deal with a company such as Google, then it could seriously enhance their ability to manoeuvre in the transfer market, which would keep Antonio Conte very happy.