Former West Brom midfielder Carlton Palmer can see the Baggies using the money received from any potential Sam Johnstone sale on a new striker if the goalkeeper is sold in January.
Johnstone continues to be linked with a move away from The Hawthorns, with a host of Premier League clubs said to be circling.
According to The Sun, Southampton, West Ham and Tottenham are all interested in signing the 28-year-old, whose contract is up next summer.
Do West Brom need a new striker?
It could force West Brom into selling in the winter transfer window and if that does turn out to be the case, Palmer would not be surprised to see the money used to bring in a new striker while David Button is promoted to No.1.
“If he doesn’t stay, then I would think the goalkeeper that they’ve got there, David Button, is a very experienced goalkeeper, 32 years of age,” the ex-West Brom player said to TIF. “I think they’d look to use the funds that they get to sign a marquee striker.”
West Brom were heavily linked with Orlando City forward Daryl Dike during the summer, so perhaps Valerien Ismael and the board could go down that avenue if Johnstone is sold in January.
In the meantime, the Baggies boss will be relying on Karlan Grant for goals, with the 24-year-old in fine form this season.