Football finance expert Kieran Maguire has been talking about Everton’s move to their new stadium in the latest episode of The Price of Football podcast.
Something that came up in discussion was the naming rights of Everton’s new stadium and how that will be a huge source of income for any club that moves to a new ground, with reports claiming that Tottenham Hotspur chairman Daniel Levy is also close to securing a sponsor for his club’s stadium.
Are Everton top six contenders?
The Toffees have not been afraid to splash the cash in recent years with the club spending £448.98 million on transfers in the last four seasons and that sort of spending will need to be recouped and that is where ‘club friend’ Alisher Usmanov is looking to help out.
Everton have eventually received the green light to begin building their new stadium which will be built on the Bramley-Moore dock site and will have a reported capacity of 52,888 when it’s due to completed in 2024. Speaking on the topic of Everton’s new stadium, Maguire had the following to say (34:48):
“Everton, they have an agreement with a friend of the club owner, Alisher Usmanov, who has bought the option, he’s not actually bought the naming rights, he’s bought the option to have naming rights at the new stadium for £35 million.”
TIF thoughts on Everton’s new stadium’s naming rights having already been sold…
It would appear to be a secure and quick-fire way of getting more money into the club while not breaking the bank with Farhad Moshiri and Usmanov being long-time business partners.
If Usmanov decides to take up his option to buy the naming rights for Everton’s new ground then it would certainly help them to keep spending big despite moving into a new ground and hopefully not lose any more ground in the battle for a place in the top six, something they missed out on last season.
Everton can’t afford to lose any more ground on the teams they are trying to challenge with for European spots and hopefully, a new stadium and ready-to-go external funding could put them on the right path to a top-six spot down the line.