Football finance expert Kieran Maguire has aired that clubs in the English Football League (EFL) should follow the footsteps of Everton in regards to sponsorship.
In mid-February, it was announced by the Merseyside club that they were set to prematurely end their partnership with gambling brand SportPesa.
Then, in early June, Carlo Ancelotti’s outfit announced that they had agreed a deal with Cazoo for the online car retailer to become the club’s main sponsor.
In the latest episode of The Price of Football Podcast, when discussing clubs moving away from gambling brands, Maguire suggested that the Toffees were possibly blazing a trail.
He said: “We have seen Everton this year terminate their arrangement with SportPesa and they’ve replaced it, I think it’s with a company called Cazoo, which is a motoring company.
“By all means, the sums of money involved are broadly similar. So, there’s not been a major cut.
“Perhaps clubs in the EFL just have to be a bit smarter. If they want their sport to have any form of moral high ground, then that might actually attract additional sponsors as well.
“You might get three or four minor sponsors, who together will more than make up for the loss of income from the gambling sponsors.”
TIF Thoughts…
As can be seen in what Maguire had to say, he believes that if EFL clubs want to take a moral high ground and move away from gambling sponsors, it may end up attracting other sponsorships.
Do you believe that the UK government should ban sponsorship from gambling companies?Yes, it's for the best
No, they do no harm
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However, this comes after the EFL urged to UK government to not ban gambling sponsorships over fears that it may put clubs out of business (per Daily Mail).