Supporters of Everton have been reacting to the club’s announcement that Hummel is set to replace Umbro as the Toffees’ kit maker.
On Wednesday, the Goodison Park club announced that the Danish brand would be the side’s new kit manufacturer for a three-year period in a ‘club-record technical partnership’ (per Everton), which fans reacted to.
We have agreed a Club-record technical partnership with iconic sportswear brand hummel! ?
— Everton (@Everton) May 20, 2020
Happy days , love Hummel gear ?? hopefully we have a decent team wearing it ??
— TheToffeeCupboard (@bluetsunami1878) May 20, 2020
Delighted with this, Hummel make some of the finest kits. Just look at this year’s Coventry ones for example
— Cam Melling (@RomseyCam) May 20, 2020
Let’s go siiii
— Elliot? (@ElliotB1878) May 20, 2020
Which brand would you rather have making the Toffees' kits next season?UmbroHummel |
According to the club’s announcement, the deal with Hummel will see the Toffees become Hummel’s ‘global flagship club partner’ (per Everton).
So, with the news relayed to supporters on Twitter (per Everton), fans continued airing their reactions to the club’s new partnership.
Small time ?
— The Blue Oracle (@Ratters2011) May 20, 2020
Up the Hummel Blues…??????
— JR (@johnriledog) May 20, 2020
Got a bit of a retro vibe Hummel. Hopefully we can get our kits out on time in future was criminal what Umbro did to us last year.
— Eamonn Gallagher (@EamonnGallaghe2) May 20, 2020
Make some bizarre kits Hummel, can’t wait
— ? (@gowens1878) May 20, 2020
What do we think?
As can be seen in these responses from Everton supporters, the majority of fans are pleased with the announcement, however, some are a little unsure on the brand.
As reported by The Guardian, the Hummel deal will see the club rake in around £9 million per year, whereas with Umbro deal was worth around £4-5 million a season, so, it seems a shrewd move by the Toffees.