Everton captain Phil Neville is fronting Maximuscle‘s Protein Project. THE PROTEIN PROJECT offers the chance for three normal guys to take on a 12 week challenge in which they’ll be mentored by three of the UK’s most prominent sportsman, get trained by Maximuscle athletes, as well as sessions with Maximuscle personal trainers and nutritionist. Not to mention the £5000 cash prize and contract to be a Maximuscle ambassador that will go to the winner!
This is Maximuscle’s way of tackling the problem of time vs. healthy-lifestyle head-on. Maximuscle is going to show the British public that achieving the proverbial ‘healthy lifestyle’ around a busy work-life balance is achievable for everyone. Maximuscle want to overcome the common myths that surround protein and show the difference that protein can make to the everyday person. It not only plays a key role in the structure of muscle tissue but is also vital for virtually all cell functions in the body. Regardless of how much you exercise, it is important that you get enough protein – anyone can benefit.
Maximuscle ambassador and England rugby captain, Chris Robshaw, explains why he was so keen to be involved in The Protein Project: “A healthy lifestyle is so important but I understand why all the hard-working Brits out there find it difficult to fit gym time and exercise into their daily lives. I was very excited when I heard about The Protein Project and want to help in any way I can to promote health and fitness throughout British society”.
But it’s not just the three lucky contestants that are going to be able to benefit from this initiative; this will be a community project that will be able to help and inspire anyone to get fitter. Maximuscle’s desire is to create a Protein Project community in which the British public will follow and join the three finalists on their journey. The assets available to the contestants will also be made available to the public in the form of open forums involving the Maximuscle nutritionists and personal trainers, mass-participation events that will be run by the Maximuscle athletes and Q&A sessions with the three mentors.
James O’Shea, Marketing Director of Maximuscle, said: “Protein and sports nutrition carry a false stigma that can often intimidate people. Here, at Maximuscle, we’re not trying to overwhelm people with protein facts, we want the British public to learn ways to live healthier lives and improve their diet without having to make significant changes to their day to day routines. Taking on the right amount of protein at the right times can benefit all body types, fit to any workout schedule and achieve all manors of results.
The Protein Project is our way of demonstrating this and we hope everyone can learn from our three contestants, our nutritionists, our personal trainers, our athletes, and give it a go themselves”.
The Journey
– The 12 week programme starts at the end of February and will run until May
Be part of the Protein Project
– Weekly competitions for those who follow and engage with the contestants on social media
– Access to exclusive content of the Maximuscle ambassadors (athletes, personal trainers and nutritionists) for Protein Project followers
Here’s Neville, alongside other English sporting stars, below…