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West Ham and Newcastle prove that ‘the end’ isn’t necessarily the end:

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Nobody wants to be relegated. It’s been the death of many a major club. Club’s like Nottingham Forest and Leeds fell from the heights of European football to relative obscurity; but it doesn’t always have to be like that. The right management of the club and an understanding of the situation at hand is vital to resurgence in form. So which clubs have benefited from a demotion and what circumstances are necessary to use relegation as a catalyst for success?

Newcastle 2009

The obvious choice is Newcastle. After almost winning the Premiership in the mid nineties the Toon army went on to enjoy over a decade of mediocrity before slipping to a deserved relegation. However two years later they currently enjoy their best start to a top-flight season in years and occupy a top four place in the table. This is definitely creditable to their relegation and subsequent promotion.

Newcastle, despite the debt they had, managed to hold on to a number of important players. They used relegation to get rid of much of the dead weight in their squad and came back to the top flight as a new team. Whatever Newcastle fans might say about Mike Ashley I feel that in football you should judge people by their end result and although he did want to sell the club it would appear that he has managed the club well. He has made a fortune for the club with the sale of Carroll, has got rid of Barton who clearly disrupted dressing room morale and sold the expensive Kevin Nolan who was in decline as a footballer. Moreover, he has reduced the club debt by a significant amount and continued his ambition even though they were relegated. The result? A young fresh team with an exciting French element to it. The team, for the first time in years, looks genuinely threatening although they still need to buy a striker.

Man City 2001

After winning promotion to the Premier League Manchester City were immediately relegated back down to the Championship. It seemed that the step up had simply come too soon. However with the appointment of Kevin Keegan Man City won promotion once more with their highest ever points total. Why were they able to do this? Because David Bernstein introduced measures to ensure necessary frugality within the club so therefore if they were to be demoted then they would not collapse as a club (as clubs such as Leeds and Portsmouthhave done).

West Ham 2010

West Ham are by no means ensured of a straight promotion back to football’s top table but they have put themselves in a decent position. They recognised the need to keep hold of some of their players whilst simultaneously offloaded players who were congesting their wage bill. The sale of Scott Parker was a necessary evil as was the release of Mathew Upson who was on a reported £55k per week. Instead they have brought in loan players with proven quality for that level such as Bentley, Almunia and Lansbury. West Ham had almost gone down a number of times in recent seasons and last years relegation was the perfect opportunity to re-invent their squad. They may have a long way to go but I predict that they will be back next year and ready to grow as a club.

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