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Why it’s not so bad to be a ‘selling club’ in the Premier League:

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It was once the hallmark of a club going through hard times. A dawning realisation as it were as to a club’s real place in the pecking order. A phrase that supposedly signalled the end of a club‘s ambition. The term ‘selling club’, while it may have been applicable even as recently as 3-4 years ago, now looks somewhat outdated. The reasoning behind this – a very clear separation of powers from those clubs at the very top, to the rest of those in the league. The rich are getting richer and with it, every player at almost every club has its price.

Arsenal have come in for some severe criticism this summer about the way they have conducted their transfer business, or rather lack of it, until the supermarket-sweep trolly dash of transfer deadline day. Many sighted the departures of Cesc Fabregas and Samir Nasri as further proof that the North London side were now little more than a ‘selling club’.

However, when you actually look at the nature of the deals, it’s extremely unfair to classify Arsenal as that. Cesc Fabregas departed after eight seasons of loyal service to the club. The Fabregas deal was like a ticking time bomb from the moment he arrived from Catalonia. This summer was just the logical conclusion to the most inevitable transfer in recent memory, no more than that.

Samir Nasri was a different case in point too. Man City’s riches (yes, sorry to go on about them all of the time, but they are the proverbial elephant in the room, to ignore them would be folly) have changed the ball game completely. Whereas Chelsea are comfortably rich (if that’s a phrase?), Man City’s wealth dwarves even theirs. It’s as simple as that. If they want something, they can pay hugely over the odds for it without even a second thought. Samir Nasri was bought for over £20m despite having just a year left on his contract – a huge outlay considering the circumstances.

Of course, a newly mega-rich club does often signify a club with a growing ambition and intent. Man City and PSG are quite possibly the only two clubs in the world that could offer wages of up to £250k a-week without having to adjust their budgets. Man City are the most exciting footballing project in the world right now, but it’s fair to say that the pot of gold at the end of the rainbow may have tempted Nasri just a tad more than normal as well. These are exceptional circumstances.

Sunderland fans were apoplectic with rage after they saw their star striker Darren Bent depart, in what at the time represented a sideways move, to Aston Villa for £24m last term. However, it was a price Villa were willing to pay, safe in the knowledge that Bent’s goals would most probably steer them clear away from the relegation mire. It was a short-term gamble and the unusually large fee paid out by a mid-table club should be seen as nothing more than a down payment ahead of the expected departures of both Ashley Young and Stewart Downing this summer.

Every player, perhaps more than at any time before, has their price, as the group of mega-rich clubs at the top grows smaller and smaller by the season?.

Spurs held off the advances of Chelsea in their dogged pursuit of midfield maestro Luka Modric for the majority of the transfer window. But at what cost? At what point does holding onto an asset such as Modric become negligible when balanced against the potential profit to be gained from such a deal?Gary Cahill.

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