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Why City really will miss Garry Cook:

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And he did care. There are endless stories of how Cook has helped City fans – sorting out complimentary tickets for games, spending endless hours chatting to fans and listening to their opinions, doing impromptu ground tours for visitors, and generally putting himself out when he didn’t have to. Most CEOs wouldn’t. He was the only guy that realised that an indoor ticket office in Manchester might be quite a good idea.Those that call him a buffoon tend not to have met him.

Introducing Uwe Rosler into the Manchester United Hall of Fame was a simple slip of the tongue. Unfortunate, and badly timed, but still just a slip of the tongue, and the pathetic overreaction by a minority of City fans was saddening.

Defending Thaksin Shinawatra and saying he was a great guy to play golf with wasn’t the best idea, but he could hardly not defend his owner when questioned. Let’s be honest, most City fans defended Shinawatra until we realised he was doing more harm than good and that his excuses no longer stood up to analysis.

And for the record, Kaka did bottle it. So there. When the press are taking the side of Silvio Berlusconi, then you know there are agendas at play. Cook’s comment was borne from frustration at the underhand methods Berlusconi used to scupper the deal, but he probably learnt that day to bite his lip a bit more in future.

As for the email saga, the whole thing stunk. Its sudden release 11 months after the event should set the alarm bells ringing. Onuoha’s mother’s assertion that seeing the email was worse than getting cancer is possibly the most ridiculous comment of all. Week-long media coverage sealed his fate, but he sealed it too by not coming clean at the time.

The email itself was not a sackable offence – we have all made similar mistakes and said some nasty things in our time. It should also be seen in the wider context of the ongoing difficult contract negotiations and we do not know what else was said between the three parties – I am not excusing the mail, though I fail to see how it mocks cancer, but don’t think he lost his job because of it.

After all, this was a private email, where things are said that you wouldn’t say in public – and that applies to everyone. His fatal error was trying to cover the whole thing up – once he did that he was doomed, and can have few complaints. If he had owned up at the time and apologised, it could have blown over. There were rumours that Cook was going anyway- that he would be moving back to America to be with his family who were already there. Manchester’s two restaurants eventually wore them down too.

You see, throughout all the claims of the club’s brashness, a lack of class and new levels of arrogance, the fans have never been looked after better. With a world-class team, world-class media production, fan interaction and low ticket prices (and even the best football kits ever) City fans have been spoilt, and Cook helped make it all happen.

The club will hire someone else and move on (Inter Milan technical director Marco Branca is rumoured to be Mancini’s choice), but be sure of one thing – he will be missed, and has left a wonderful legacy for the club. And if fans of other clubs didn’t like him, well to be honest, who cares?

Written by Howard Hockin for FootballFancast.com.

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  • Zorrin Drax says:

    When Cook joined, City’s website went from rubbish to good. They even started a summary of the days newspapers, with uncomplimentary stories and unfounded transfer rumors uncensored.

    I’ll give an example of why Cook was poached from Nike, and why he was retained when Sheik mansour took over:-

    Photo of Carlos Tevez,arms outstretched
    An hour of photoshop, sky-blue background
    one billboard rental in a Manchester street:-

    Total cost, maybe a grand
    value – priceless

    I just did a google image search on the words “WELCOME TO MANCHESTER”, and got 60 million results in 0.29 seconds. It’s been imitated hundreds of times already.

    An iconic image which went viral – every ad-man’s dream.

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