Will Platini’s Plans Hit Fans In The Pocket? | Page 2

What’s more, it’s something of a false economy for a club to only look at how much they have made on ticket sales. It’s better for a club to sell 40,000 tickets for £10 pounds than 20,000 tickets at £25, as a large percentage of those 40,000 fans will eat burgers, drink beer and potter round the club-store.

I write with a premiership bias of course, as I usually do. Cheap tickets will still exist, further down the football pyramid. The question remains that if tickets continue to rise in the top leagues, will fans abandon their teams and stop watching football, or perhaps go and watch lower-league football instead? Plenty already do, but attendances in the top divisions don’t show any signs just yet of tailing off.

Many, many clubs have often spent beyond their means, because the general rule is you have to spend to be successful. And once you become successful at the highest levels, the financial rewards mean you tend to stay successful. This is why so called well-run clubs like Everton and Aston Villa are absolutely riddled with debt, Aston Villa’s announced at a cool £70m just this week.

My fear is that rather than stop spending, clubs in the Premiership who are not duking it out with the elite of Europe will keep looking to spend to ward off the financial nightmare that is relegation. So they’ll look to make more money, and the only way they can do that is through the likes of you and me. Even Arsenal, the epitome of a well-run club (so everyone tells me), generate a large slice of their income through a huge match-day income. I think I am right in saying they generate more on a match-day than any other club on the planet, and recently introduced for their match against City the first ever non-corporate £100 match ticket.

There is one other scenario – one that some tabloid journalists have mentioned, so its veracity is unclear. And that is that clubs will take a gamble in dismissing the idea that UEFA would go as far as excluding clubs from European competition, and thus have no intention of meeting the criteria. It’s also worth noting that the sanctions UEFA can impose only apply to exclusion from European competitions. So if a team is not in Europe and it isn’t looking likely that they will be in the short-term, then they won’t be overly worried about meeting UEFA’s criteria.

But if a club running at a loss is to meet the criteria set out by UEFA, then they have three options. Spend less, or generate more money. Or both. I don’t agree with UEFA’s new rules, but it will be interesting to see how clubs react.